Austin Coolers
Dragon boat is the fastest growing international sport, with festivals and races all over the world.
When I moved to Austin in 2008, I immediately joined the the Austin Coolers, a team just getting on its feet. In terms of branding, they only had one logo, so I took on the fun project of giving the team a stronger presence, including our now very popular motto ("If it hurts, keep paddling!"). I designed and built the website, team t-shirts, banners and other marketing materials such as sponsorship kit, MOO cards and event invites. The site's 404 page was also highlighted on Mashable!
With social media on the rise, Facebook (which we were already using as our main practice RSVP system and team notifications) gave us an opening to showing Austin and dragon boat teams around the world that we were here to stay! Our page has grown quickly to a popular place for interacting with fans, fun trash talking with our opponents and showing off our hardware.
